Having a diverse workforce does not only refer to the cultural backgrounds of employees, but also the ages of employees. Staff members that come from different generations have different outlooks, motivations, and skills. Having team members with varying ages can strengthen the company by incorporating numerous perspectives when facing challenges, but business executives will not be able to enjoy these benefits if they do not know how to approach and motivate people across multiple generations.
The Primary Generations Working Today
Baby Boomers (Born between 1946 – 1964)
Baby boomers make up an extremely large portion of today’s workforce. These individuals believe strongly in hard work, ambition, and status symbols. The general reasoning shared by this group is that if an individual works hard enough, he or she can achieve success and advance along a chosen career path.
While baby boomers do like to receive monetary incentives for their work, as this population begins to age, they have begun to place high value on incentives that provide flexible hours and paid leave. Baby boomers tend to appreciate policies and incentives that allow for more time with family, and away from the office.
Generation X (Born between 1965 – 1981)
As we look to younger generations, such as generation x, the employees tend to show more loyalty to their own interests than to the interest of institutions or businesses. Members of generation X tend to be much more independent, but also quite innovative, motivated, and resourceful. Instead of seeing work as an obligation or a responsibility, as many of the older generations do, this generation often approaches work as an opportunity for growth and excitement.
This generation is largely drawn to businesses that have embraced technology and more modern approaches. These younger workers tend to be more motivated by organisations that are more flexible and fun. Generation X’ers can be difficult to retain because they are constantly drawn to work opportunities that provide more variety and change. They are less interested in long-term commitments or labels.
Generation Y (Born between 1981-1995)
Generation Y, or millennials, are the fastest growing generation entering the workforce, and are thus extremely important to the future of businesses. These employees generally want to feel as if they are serving a meaningful purpose within the business as soon as they start working. They also prefer businesses that focus more on the results rather than the hours put into working.
Millennials tend to favour businesses that embrace technology, and allow employees to work flexible hours, perhaps even from home. They feel that technology should be embraced and used in order to produce great results from any location. The best way to motivate members of generation Y is to provide flexible work structures and to make them feel like appreciated members of the team.



